Ai Hisano exposes how corporations, the American government, and consumers shaped the colors of what we eat and even the colors of what we consider "natural," "fresh," and "wholesome." The yellow of margarine, the red of meat, the bright orange of "natural" oranges--we live in the modern world of the senses created by business. Ai Hisano reveals how the food industry capitalized on color, and how the creation of a new visual vocabulary has shaped what we think of the food we eat. Constructing standards for the colors of food and the meanings we associate with them--wholesome, fresh, uniform--has been a business practice since the late nineteenth century, though one invisible to consumers. Under the growing influences of corporate profit and consumer expectations, firms have sought to control our sensory experiences ever since. Visualizing Taste explores how our perceptions of what food should look like have changed over the course of more than a century. By examining the development of color-controlling technology, government regulation, and consumer expectations, Hisano demonstrates that scientists, farmers, food processors, dye manufacturers, government officials, and intermediate suppliers have created a version of "natural" that is, in fact, highly engineered. Retailers and marketers have used scientific data about color to stimulate and influence consumers'--and especially female consumers'--sensory desires, triggering our appetites and cravings. Grasping this pivotal transformation in how we see, and how we consume, is critical to understanding the business of food.
The first dedicated volume of its kind, Visualizing Digital Discourse brings together sociolinguists and discourse analysts examining the role of visual communication in digital media. The volume showcases work from leading, established and emerging scholars from across Europe, covering a diverse range of digital media platforms such as messaging, video-chat, gaming and wikis; visual modalities such as emojis, video and layout; methodologies like discourse analysis, ethnography and conversation analysis; as well as data from different languages. With an opening chapter by Rodney Jones, the volume is organized into three parts: Besides Words and Writing, The Social Life of Images, and Designing Multimodal Texts. From the perspective of these broad domains, chapters tackle some of the major ideological, interactional and institutional implications of visuality for digital discourse studies. The first part, beginning with a co-authored chapter by Crispin Thurlow, focuses on micro-level visual practices and their macro-level framing – all with particular regard for emojis. The second part, beginning with a chapter from Sirpa Leppänen, examines the ways visual resources are used for managing personal relations, and the wider cultural politics of visual representation in these practices. The third part, beginning with a chapter by Hartmut Stöckl, considers organizational contexts where users deploy visual resources for more transactional, often commercial ends.
Over the last century, the industrialization of agriculture and processing technologies have made food abundant and relatively inexpensive for much of the world’s population. Simultaneously, pesticides, nitrates, and other technological innovations intended to improve the food supply’s productivity and safety have generated new, often poorly understood risks for consumers and the environment. From the proliferation of synthetic additives to the threat posed by antibiotic-resistant bacteria, the chapters in Risk on the Table zero in on key historical cases in North America and Europe that illuminate the history of food safety, highlighting the powerful tensions that exists among scientific understandings of risk, policymakers’ decisions, and cultural notions of “pure” food.
This book, of numerous references, is an encyclopedia of logic, metaphysics, ethics and theology and represents the history of Indian Philosophy of a particular period. A popular saying credits the author, Jayanta, with the reputation of being a master-scholar of Indian logic. No study of Indian logic can be considered to be complete without having recourse to this work. The main task of the author in this book is to defend the views of Vatsyayana as expressed in his Nyaya-bhasya on the sutras of Gautama against the criticisms offered by the adversaries. He has criticised the views not only of the Buddhists but also of the Grammarian bhartrhari and the Mimamsakas-Kumarila and Prabhakara. his condemnation of the Prabhakaras as the plagiarists who borrowed from the Buddhist show his intimate knowledge both of the Buddhists and the mimamsa ka schools. In his lengthy discussion on the pramanas in this volume, he has refuted the hypothesis of the Bhattas and the prabhakaras. Thus the book provides knowledge not only of the details of the Nyaya School but also of the systems of logic followed by the rival schools.
This book constitutes the referred proceedings of the First IFIP WG 13.7 International Workshop on Human Aspects of Visualization, HCIV 2009, held in Uppsala, Sweden, in August 2009, as a satellite workshop of INTERACT 2009. The 11 revised full papers presented were carefully reviewed and selected from numerous submissions. These articles in this book give an overview of important issues concerning human-computer interaction and information visualization. They highlight the research required to understand what aspects of analysis match human capabilities most closely and how interactive visual support should be designed and adapted to make optimal use of human capabilities in terms of information perception and processing.
From whiskey in the American Revolution to Spam in WWII, food reveals a great deal about the society in which it exists. Selecting 15 foods that represent key moments in the history of the United States, this book takes readers from before European colonization to the present, narrating major turning points along the way, with food as a guide. US History in 15 Foods takes everyday items like wheat bread, peanuts, and chicken nuggets, and shows the part they played in the making of America. What did the British colonists think about the corn they observed Indigenous people growing? How are oranges connected to Roosevelt's New Deal? And what can green bean casserole tell us about gender roles in the mid-20th century? Weaving food into colonialism, globalization, racism, economic depression, environmental change and more, Anna Zeide shows how America has evolved through the food it eats.
-- The Sensory Virtual Internet: its rapidly emerging technologies, markets, purposes, and applications. -- Integrating human interfaces, infrastructure, and collaborative software to deliver powerful sensory virtual experiences. -- Just-around-the-corner breakthroughs in interacting and collaborating with customers, partners, and colleagues. Today's Internet is about to be transformed into a sensory-rich, virtual universe that will offer extraordinary opportunities for competitive advantage. Few strategists and planners realize how powerful the changes will be -- or how rapidly they're coming. In Visualize This, leading technology analyst Joe Clabby brings together every element of the next Internet revolution, offering the first clear view of tomorrow's "Sensory Virtual Internet": its technologies, applications, markets, and enormous new investment opportunities. Visualize This shows how today's virtual worlds are being transformed for effective collaboration and commerce, and presents a technology roadmap that explains how every key technical obstacle is now being overcome. Joe Clabby introduces next-generation human interfaces based on speech recognition, artificial intelligence, new approaches to navigation and manipulation -- even touch, scent, and taste. He identifies near-term breakthroughs in networks, platforms, servers, storage, and architecture, and offers practical advice for IT decision-makers on preparing for them. Clabby reveals how Web services will catalyze the rapid development of sensory-rich, collaborative applications; and how a broad range of revolutionary "social-collaborative" applications are likely to evolve.
The body achieves what the mind believes . . . Visualize yourself on the green. Smell the freshly mown grass, feel the leather grip in your hands, see the ball sinking into the hole. Mental rehearsal like this is used by golf's greatest athletes to give them the edge they need to play round after perfect round. Now you can get that same winning edge with this unique mental training program for golfers at all levels. Written by two sports psychology consultants, Golfing with Your Eyes Closed is filled with practical exercises, key points, and professional advice--all created to help you get mentally tough and take your game to the next level. You'll turn visualization into reality as you learn how to: Build your muscle memory with imagery practice Turn nervous energy into powerful performance Avoid choking under pressure Refocus after concentration lapses Develop a consistently positive mindset Write your own script and realize your golf ambitions
