Search Results for: Mojo

Marketing Mojo

Marketing Mojo

Author: David Herscott

Publisher: iUniverse

ISBN: 9780595376421

Category: Business & Economics

Page: 96

View: 586

The marketing landscape your business faces today is competitive, complex and fragmented. Everywhere they turn, consumers are accosted by thousands of marketing messages, they don't trust any of them, and worse, they now have the power to tune them out with innovations like DVR and satellite radio. This book, based on proven marketing techniques derived from case studies and experiences, will help your company to raise its voice and say, "Look at me world. I'm different. I'm better." These techniques are called Marketing Mojo-the ability to inject and harmonize all facets of your company's communications with a highly charged stimulus to maximize the impact of your marketing dollar. Inside, you'll learn how to infuse it into your business; from doing a communications audit to utilizing alternative media. Companies like Nike and Target thrive on Mojo. Using what seems like marketing magic, they've created brands that are instantly recognizable. But it isn't magic. It's about: Unification. Differentiation. Motivation Communication With Marketing Mojo injected into your company, it can thrive too-pack your tradeshow booth, increase sales, and have industry publications knocking at the door.

Four Seasons of Mojo

Four Seasons of Mojo

Author: Stephanie Rose Bird

Publisher: Llewellyn Worldwide

ISBN: 9780738706283

Category: Religion

Page: 119

View: 520

The changing of the seasons can feel magical-greens changing to browns and golds, snow melting to show fresh buds. We all recognize these tell-tale signs, but few are aware of the powerful impact each season has on our spiritual lives. Four Seasons of Mojo infuses ancient techniques, rituals, and methods from around the world to use each season's inherent energies to supplement body, mind, and soul. Designed to further spiritual practices by learning from neighboring cultures, this book provides readers with useful ideas unrestricted by geographic borders, ethnicity, religion, or magical path. Included are recipes and concepts from the Caribbean, African American soul food, Buddhist Meditation practices, sacred Hindu rites, Old European traditions, Australian Aboriginal dreaming lessons, and Native American wisdom.

Mojo

Mojo

Author: Marshall Goldsmith

Publisher: Profile Books

ISBN: 9781847652157

Category: Self-Help

Page: 341

View: 394

The follow-up to global bestseller What Got You Here Won't Get You There (the Amazon.com no.1 bestseller for 2007 on Leading People) addresses the vital phases of gaining mojo (tough), maintaining it (tougher) and recapturing it after you lose it (toughest of all, but not impossible) This is vital in any competitive arena, whether business, sport or politics. Goldsmith draws on new research, as well as his extensive experience with corporate teams and top executives, to provide compelling case studies throughout. Readers will learn the 26 powers that are within us all and will come away with a new, hyper-effective technique to define, track and ensure future success for themselves and their organisations. Goldsmith's one-on-one training usually comes with a six-figure price tag. Now his advice is available without the hefty fee.

Mojo

Mojo

Author: Tim Tharp

Publisher: Knopf Books for Young Readers

ISBN: 9780375895807

Category: Young Adult Fiction

Page: 304

View: 867

All Dylan wants is mojo. What is mojo? It's power. The ability to command respect. It's everything Dylan doesn't have. He gets no respect at school, and when he finds the dead body of a classmate, even the police push him around. All the thanks he gets for trying to help the investigation with his crime drama skills is a new nickname at school: Body Bag. So when Dylan hears about a missing rich girl from the other side of town, he jumps at the chance to dive into this mystery. Surely if he cracks a case involving a girl this beautiful and this rich, he'll get not only a hefty cash reward, but the mojo he's looking for. His investigation takes him into the world of an elite private high school and an underground club called Gangland. As Dylan—along with his loyal friends Audrey and Randy—falls down the rabbit hole, lured by the power of privilege, he begins to lose himself. And the stakes of the game keep getting higher.

Mojo Mom

Mojo Mom

Author: Amy Tiemann

Publisher: Penguin

ISBN: 9781101133026

Category: Family & Relationships

Page: 256

View: 801

Read Amy Tiemann's posts on the Penguin Blog. MOJO MOM helps you answer the question, "Who Am I Now that I'm A Mom?" What is Mommy Mojo? It's the feeling you get when you're a parent at the top of your game, juggling the kids and the many facets of life, and keeping your own needs in balance. Motherhood is a tremendous gift, but it's also a huge identity shift. Becoming a Mojo Mom means bringing your self and your dreams back into focus, while still giving your family the loving attention it needs. It may sound like a fantasy, but it can be done. Mojo Mom shows women practical ways to: *Prepare to become a Mom without losing your identity *Survive and enjoy the intense early years *Save some of your best energy and creativity for your own ideas and dreams *Reenter the workplace or take on a new path with confidence and ease *Learn the key elements to the long-term success of your marriage *Become a Naptime Activist-and change the world in just an hour a week *Rise above the "Mommy Wars" between stay-at-home and working moms *Use motherhood as an opportunity for reinvention Getting your mojo back is not just another item for your to-do list-it's your right. Amy Tiemann, MomsRising.org executive team member and founder of MojoMom.com, will help every woman explore her true self.

Mojo Hand

Mojo Hand

Author: Timothy J. O'Brien

Publisher: University of Texas Press

ISBN: 9780292753020

Category: Biography & Autobiography

Page: 294

View: 256

In a career that took him from the cotton fields of East Texas to the concert stage at Carnegie Hall and beyond, Lightnin’ Hopkins became one of America’s greatest bluesmen, renowned for songs whose topics effortlessly ranged from his African American roots to space exploration, the Vietnam War, and lesbianism, performed in a unique, eccentric, and spontaneous style of guitar playing that inspired a whole generation of rock guitarists. Hopkins’s music directly and indirectly influenced an amazing range of artists, including Jimi Hendrix, Stevie Ray Vaughan, Miles Davis, John Coltrane, Tom Waits, and Bob Dylan, as well as bands such as the Grateful Dead, Jefferson Airplane, and ZZ Top, with whom Hopkins performed. Mojo Hand follows Lightin’ Hopkins’s life and music from the acoustic country blues that he began performing in childhood, through the rise of 1950s rock ’n’ roll, which nearly derailed his career, to his reinvention and international success as a pioneer of electric folk blues from the 1960s to the 1980s. The authors draw on 130 vivid oral histories, as well as extensive archival and secondary sources, to provide the fullest account available of the development of Hopkins’s music; his idiosyncratic business practices, such as shunning professional bookers, managers, and publicists; and his durable and indelible influence on modern roots, blues, rock ’n’ roll, singer-songwriter, and folk music. Mojo Hand celebrates the spirit and style, intelligence and wit, and confounding musical mystique of a bluesman who shaped modern American music like no one else.

Total Cat Mojo

Total Cat Mojo

Author: Jackson Galaxy

Publisher: Penguin

ISBN: 9781524705268

Category: Pets

Page: 384

View: 684

This comprehensive cat care guide from the star of the hit Animal Planet show "My Cat from Hell," Jackson Galaxy, shows us how to eliminate feline behavioral problems by understanding cats' instinctive behavior. Cat Mojo is the confidence that cats exhibit when they are at ease in their environment and in touch with their natural instincts—to hunt, catch, kill, eat, groom, and sleep. Problems such as litter box avoidance and aggression arise when cats lack this confidence. Jackson Galaxy's number one piece of advice to his clients is to help their cats harness their mojo. This book is his most comprehensive guide yet to cat behavior and basic cat care, rooted in understanding cats better. From getting kittens off to the right start socially, to taking care of cats in their senior years, and everything in between, this book addresses the head-to-toe physical and emotional needs of cats—whether related to grooming, nutrition, play, or stress-free trips to the vet.

The Mojo Handbook

The Mojo Handbook

Author: Ivo Burum

Publisher: Routledge

ISBN: 9781000172355

Category: Language Arts & Disciplines

Page: 320

View: 377

The Mojo Handbook: Theory to Praxis offers a detailed and engaging crash course on how to use mobile tools to create powerful journalistic stories. Drawing on both theoretical underpinnings and practical techniques, the book outlines the fundamentals of mobile journalism methods, by placing mobile storytelling within a wider context of current affairs, documentary filmmaking and public relations. The book offers expert advice for how to use storytelling skills to transform mobile content into engaging and purposeful user-generated stories for audiences. Topics covered include tips for recording dynamic video and clean audio, conducting interviews on your phone and editing and post-production processes, as well as advice on how to handle copyright issues and a primer on journalistic ethics. The book also includes a comprehensive glossary of terms to help students navigate the video production and mobile journalism world. The Mojo Handbook is a valuable resource for aspiring multimedia professionals in journalism, strategic and corporate communication, community and education, as well as anyone looking to incorporate mobile into their visual storytelling tool kit.

Mojo And The Pickle Jar

Mojo And The Pickle Jar

Author: Douglas Bell

Publisher: Macmillan

ISBN: 9781466865129

Category: Fiction

Page: 256

View: 834

A DEMON IN A PICKLE JAR? That's what Juanita claimed, but to Mojo the thing in the jar looked more like a diseased crab apple. But that was before Grandmother called the Dark Lady of Guadalupe--and blue lightning struck and the Hounds of Hell came out and strange saints like the Black Lord of Chalma began popping up around Mojo like hothouse flowers. Mojo will discover what's in the jar...and along the way he'll learn what the secret of hell really is, how to preach down an archdevil by belittling his genitalia...and why you must always have a statue of Elvis on the dashboard of your car...in Douglas Bell's Mojo and the Pickle Jar. At the Publisher's request, this title is being sold without Digital Rights Management Software (DRM) applied.

Melody Loses Her Mojo

Melody Loses Her Mojo

Author: Keith Saha

Publisher: A&C Black

ISBN: 9781472524690

Category: Drama

Page: 96

View: 99

I gotta keep hold of my Mojo He keeps me bouncing up and down like a yo-yo When I'm on a low low He makes me ho ho Gets me flying out of black holes like Chewbacca and Han Solo Melody is in the care system and is out of control . . . the only thing that is constant in Melody's life is her toy monster, Mojo. Blessing has come from Nigeria to stay with an 'Aunty', but when the relationship breaks down, she is trapped in the care system and longs to be back with her Nana in Lagos. Rizla has just left the care system. He has been taken in by some older guys in the local hostel and has found his new 'family'. Melody Loses Her Mojo is a bold, gritty and challenging story aimed at young people. It fuses Hip-hop theatre, dance, puppetry and street art to follow the amazing journeys of three remarkable young people, whose stories intertwine in a world full of magical and surreal moments.

MOJO: The Mobile Journalism Handbook

MOJO: The Mobile Journalism Handbook

Author: Ivo Burum

Publisher: CRC Press

ISBN: 9781317579618

Category: Language Arts & Disciplines

Page: 322

View: 715

MOJO: The Mobile Journalism Handbook is the first book devoted specifically to training citizens, journalism students and media professionals to produce professional-quality videos with only a mobile device. As journalism becomes increasingly competitive, students and emerging professionals need a broader skillset to make themselves more employable, whether as mainstream or entrepreneurial journalists. This book by Dr. Ivo Burum and Dr. Stephen Quinn, world experts in mobile journalism, provides comprehensive coverage of all the skills and practices needed to be a mobile journalist. Key features: Burum and Quinn underline the importance of story and storytelling, the crucial context journalists always need to keep in mind. Other books and tutorials merely offer step-by-step guidance to mobile technology and apps. The book synthesizes the knowledge and more than 70 years of combined expertise of two of the world’s leading mobile journalism practitioners, offering sage advice and tips from people who have trained mojos in more than 20 countries. Companion Website: How-to videos on the companion website offer powerful ways for learners to absorb the content easily, walking them through the key mojo components of research, shooting, scripting, voice-over, editing and post-production. www.routledge.com/cw/burum Ivo Burum is an award-winning writer, director and television executive producer. He has more than 30 years’ experience working across genres including frontline international current affairs. A pioneer in UGS creation, Dr. Burum lectures in multimedia journalism. This is his second book about mojo. He runs Burum Media, a mojo and web TV consultancy that provides training for journalists, educators and remote communities internationally. Stephen Quinn was a journalist for 20 years before he became a university professor in 1996. Dr. Quinn taught journalism in five countries until he returned to journalism in 2011 in Hong Kong. His UK-based company MOJO Media Insights trains mobile journalists around the world. This is his twenty-first print book. He has also produced 5 iBooks. He co-writes a weekly column syndicated to seven countries.

Who Stole My Mojo?

Who Stole My Mojo?

Author: Gary Bertwistle

Publisher: Allen & Unwin

ISBN: 9781741765953

Category: Self-Help

Page: 208

View: 977

The author defines your "mojo" as "your magic, voodoo, charm, energy, vitality, zest, drive, zip, zing, spirit, verve, pizzazz, punch, passion, oomph ,power, get up and go, vigour and feistiness." Whichever word you use we all lose it from time to time. This book tells you how not to lose it, and if you do how to get it back.