Packed with contemporary examples from the business world, this is an exciting and engaging text which explains how language works in business, how to analyse it and how to use it in an informed and creative way. The book is split into three parts, which look at business communication from corporate, management and employee perspectives. Wide-ranging in nature, it explores a variety of topics ranging from stakeholder communication and brand narratives to managing conflict and self-branding. Each chapter contains ample opportunity for readers to put new skills into practice, while case studies act as springboards for further discussion. This is essential reading for students of both language and business-related disciplines, both during and beyond their studies. It is also an indispensable resource for teachers of business communication.
This book aims to present the results of research in the sphere of business language and culture, as well as the experience of pedagogical staff and practitioners concerned with broadly understood business. The highly complex nature of contemporary business environment, approached from both the theoretical and practical standpoint, does not cease to prove that research into business studies cannot be dissociated from the cultural and linguistic context. The chapters included in this book were contributed by academics and practitioners alike, which offers a balanced approach to the topic and ensures high levels of diversity together with an undeniable homogeneity. They were gathered with a view to show various aspects of business language, perceived both as a medium of communication and as a subject of research and teaching. They are concerned with business culture as well, including business ethics and representations of business in popular culture. Owing to its multidisciplinary approach, the book presents a roadmap towards successful functioning in business settings, highlighting such issues as education for business purposes, the study of language used in business contexts, the aspects of cross-cultural communication, as well as ethical behaviour based upon different values in multicultural business environments. Given its multifarious character, the book surely appeals not only to academics, but also to the interested laymen and students who wish to expand their knowledge of business studies and related phenomena.
This edited book presents contemporary empirical research investigating the use of language in professional settings, drawing on the contributions of a set of internationally-renowned authors. The book takes a critical approach to understanding professional communication in a range of fields and global contexts. Split into three parts, covering Business and Organisations, Healthcare, and Politics and Institutions, the contributors explore how and why academics engage in workplace research which takes the form of 'consultancy', 'advocacy' and 'activism'. In light of an ever-changing, ever-demanding global landscape, this volume offers new theoretical and methodological ways of conducting professional communication research with real-world impact. It will be of interest to linguistics and communication researchers and practitioners, particularly those working in sociolinguistics, discourse analysis, business communication, health communication, political communication, language and the law and organisational studies.
This book analyses some of the many upheavals brought about by the COVID-19 pandemic through the lens of the COVID-19–communication–culture interface, with a particular focus on the new global, virtual workplace. It brings together a pluridisciplinary and multinational team of researchers from the fields of sociology and organisational studies, discourse analysis, linguistics, communication and cultural studies, and includes testimonials from actors within the professional sector such as international managers, consultants and foreign trade advisors. The collection examines a wide range of phenomena including communication on the pandemic by public authorities, the pandemic as a discursive construct, the digital turn and its impact on communication, the role of social media, as well as national diplomacy and questions of surveillance, (bio)power and trust. Issues pertaining specifically to the workplace focus on the impact of remote work, including the challenge of building cohesive work relations and managing cultural difference, distance recruitment, the new forms of professional online communication, the future of the remote work model and questions of identity that are underpinned by the culture of professions. It aims to theoretically inform some of the enormous changes which have been brought about by the COVID-19 pandemic at multiple levels of our professional and social lives. It concludes with a virtual round-table discussion on the question of cultural difference with respect to both the pandemic itself and work practice. COVID-19, Communication and Culture: Beyond the Global Workplace will be of great interest to academics and professionals interested in the communication and discourse and the cultural impact of COVID-19.
This volume brings together 15 peer-reviewed papers which discuss numerous current topics in language and literature. It synthesizes various contemporary practical topics in post-secondary education written by active researchers and practitioners in their respective areas. By using research methods such as mixed methods, case studies, discourse analysis, grounded theory and the repertory grid, the contributors offer insights into the ways in which higher education continuously changes and evolves to face constant challenges resulting from new instructional practices. Taking this into consideration, this book will help educators, researchers and students to keep up with these changes, and to stay aware of contemporary issues relating to post-secondary education.
This revised and updated fourth edition of this core textbook builds on the text's established success. It provides the basis of knowledge, understanding and practice for developing skilled work communication in an intercultural world. Using many illustrations and international examples, the book analyses culture, cultural diversity and cultural similarities and differences in how we interact at work and in the psychological factors that influence our communication. It shows how to overcome impediments to intercultural communication and interact effectively with different others, whether face-to-face or by email, chat, text, phone or video. It describes cultural differences in negotiating, cooperation, coordination, knowledge sharing, working in groups and leadership, and demonstrates how to perform these activities skilfully in an intercultural setting. This textbook is the ideal companion for students taking undergraduate modules in cross-cultural management or managing diversity on international business or business administration degrees, in addition to MBA courses and specialist postgraduate modules on international and comparative management. New to this Edition: - New and improved pedagogical features, including end of Part exercises, activities and role plays - Topic-by-topic coverage of computer-mediated communication, explaining how it is affected by culture and in turn affects intercultural communication - Discussion of new developments in the field such as the increasing emphasis on language and discourses - Focus on new types of research such as country-by-country studies and reports of realities on the ground
Packed with real-world examples, SUCCESSFUL WRITING AT WORK: CONCISE, 4e delivers a practical yet succinct introduction to effective workplace writing for a variety of communication tasks. Based on the market-leading SUCCESSFUL WRITING AT WORK, 10e, the CONCISE edition covers the most essential skills for effective workplace communication. The text begins with writing basics, emphasizing the characteristics of effective writing, the writing process, ethics, and the importance of audience. It covers basic business correspondence, walks students through formatting letters for a variety of business situations, and features a step-by-step chapter on getting a job. More advanced chapters focus on document design and visuals, writing instructions and procedures, writing reports, proposals, and making business presentations. The Fourth Edition emphasizes ethical considerations throughout as well as integrates guidelines for greening the workplace. Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.
How Latinx kids and their undocumented parents struggle in the informal street food economy Street food markets have become wildly popular in Los Angeles—and behind the scenes, Latinx children have been instrumental in making these small informal businesses grow. In Kids at Work, Emir Estrada shines a light on the surprising labor of these young workers, providing the first ethnography on the participation of Latinx children in street vending. Drawing on dozens of interviews with children and their undocumented parents, as well as three years spent on the streets shadowing families at work, Estrada brings attention to the unique set of hardships Latinx youth experience in this occupation. She also highlights how these hardships can serve to cement family bonds, develop empathy towards parents, encourage hard work, and support children—and their parents—in their efforts to make a living together in the United States. Kids at Work provides a compassionate, up-close portrait of Latinx children, detailing the complexities and nuances of family relations when children help generate income for the household as they peddle the streets of LA alongside their immigrant parents.
This book unravels the story of English, the language of 'the enemies', in post-revolutionary Iran. Drawing on diverse qualitative and quantitative fieldwork data, it examines the nation's English at the two levels of policy and practice to determine the politics, causes, and agents of the two diverging trends of indigenization/localization and internationalization/Anglo-Americanization within Iran's English education. Situating English in the nation's broader social, political, economic, and historical contexts, the volume explores the intersection of the nation's English education with variables such as power, economy, policy, ideology, and information technology over the past three decades. The multidisciplinary insights of the book will be of value to scholars of global English, education policies and reforms and language policy as well as those who are specifically concerned with education in Iran.
Everyday we write countless memos, letters, and reports without a second thought. Likewise, we give presentations, both formal and informal. Often this writing and speaking gets criticized for being jargon-ridden, obscure, or long-winded--in short, for not being in "plain English." But what is plain English, and how do we go about writing and speaking it? In Plain English at Work, Edward Bailey gives the answer, with down-to-earth tips and practical advice. Bailey, an expert in business communication, gives us a simple model for writing: · Style: write more the way you talk. · Organization: make your point easy to find. · Layout: use headings, lists, and other white space so readers can see the structure of your writing. Psycholinguists, Bailey points out, have proven that the techniques of plain English writing are far easier on your readers; experience has proven that writing in plain English is easier on you--the writer, too. Bailey also gives you a wealth of practical advice for presentations including: · How to remember your talk. · How to design visual aids. · How to design computer presentations. · How to set up the room you'll be speaking in. · How to develop a successful delivery style. Perhaps most impressive are the many detailed tips he gives here. For instance, when using a pointer, hold it in the hand closer to the screen (otherwise, you turn your back on the audience, making it harder to hear you). When designing a visual aid, use at least 28-point type, and seldom use all capital letters (which are harder to read). And when presenting a bar chart during a computer presentation, build it--a bar at a time--to focus your audience's attention. Drawing on two earlier and popular books, The Plain English Approach to Business Writing and A Practical Guide for Business Speaking, this new volume has been significantly updated. It includes up-to-the-minute information on using computers, computer graphics, and typography for your writing, and on using the same technology for designing your presentations. The result is an authoritative and comprehensive single volume that will be the essential guide for everyone wishing to communicate more easily and effectively at work.
This book offers an innovative, unified theoretical model for better understanding the processes underpinning naming and framing and the power that words exert over human minds. The volume integrates theoretical paradigms and empirical insights from across a broad array of research disciplines, several of which have not been combined before, and uses this foundation as a point of departure for introducing its four-layered model of distinct but connected levels of analysis. Bringing together insights from cognitive linguistics and psycholinguistics together with multimodal perspectives, Smith establishes new cross-disciplinary links, further integrating work from neighbouring fields such as marketing, health communication, and political communication, that indicate paths for future research and implications for communicative ethics. This book will be of particular interest to students and scholars in multimodality, communication, semiotics, cognitive psychology, and linguistics, as well as those in related disciplines such as marketing, political communication, and health communication.
The core of this text comprises chapters on all the key issues of business in Canada today. Each chapter includes a hypothetical case study and an introduction highlighting key ethical points; two academic essays; and a real-life case study. Questions for discussion accompany the essays and case studies. The author has also included a general introduction to ethical issues and an overview of ethical theory; a section on institutionalizing ethics (discussing ethics officers/programs/codes etc.); and appendices providing excerpts from important classic contributions to ethical theory and from relevant Canadian law.