Search Results for: Erfolgsfaktor Verantwortung

Erfolgsfaktor Innovation

Erfolgsfaktor Innovation

Author: Ralph Berndt

Publisher: Springer-Verlag

ISBN: 9783540272915

Category: Business & Economics

Page: 368

View: 444

Innovationen stellen einen entscheidenden Erfolgsfaktor für eine gesamte Volkswirtschaft, eine Branche sowie für jedes Unternehmen dar. Innovationen können zunächst aus neuartigen Produkten, Marken oder Verfahrensinnovationen bestehen. Des Weiteren können sie in Form von Sozialinnovationen vorliegen. Auch neuartige Managementtechniken können gegeben sein. In diesem Sammelband finden sich innovative Ansätze für alle Teilbereiche des betrieblichen Management. Die Beiträge stammen von Management-Spezialisten der GSBA Zürich aus Europa und den USA.

Mehrwertiger Kapitalismus

Mehrwertiger Kapitalismus

Author: Stephan A. Jansen

Publisher: Springer-Verlag

ISBN: 9783531917849

Category: Social Science

Page: 282

View: 286

Welchen Wert hat der Kapitalismus für uns heute - in Zeiten also, in denen Heilsversprechungen über die freie Entfaltung der Marktkräfte vehement mit dramatischen Krisenprognosen konkurrieren? Gibt es eigentlich das Kapital oder den Kapitalismus? Welches Verständnis von Märkten und ihrem Kapital gewinnen wir nicht nur aus ökonomischer, sondern auch aus soziologischer, kulturwissenschaftlicher und politikwissenschaftlicher Sicht? Und welche Entwicklung solcher Kapitalien und ihrer Beziehungen untereinander ist für die Zukunft zu erwarten? Der Band nähert sich diesen Fragen vor dem Hintergrund aktueller Entwicklungen in Wirtschaft, Politik und Gesellschaft aus unterschiedlichen fachwissenschaftlichen Perspektiven, die sowohl die aktuellen praktischen Probleme als auch die theoretischen Dimensionen im Blick behalten.

Handbook of Integrated CSR Communication

Handbook of Integrated CSR Communication

Author: Sandra Diehl

Publisher: Springer

ISBN: 9783319447001

Category: Business & Economics

Page: 501

View: 862

This handbook pursues an integrated communication approach. Drawing on the various fields of organizational communication and their relevance for CSR, it addresses innovative topics such as big data, social media, and the convergence of communication channels, as well as the roles they play in a successfully integrated CSR communication program. Further aspects covered include the analysis of sector-specific, cross-cultural, and ethical challenges related to the effective communication of CSR. This handbook is unique in its consistent focus on integrated communication. It is of interest not only for the scientific discourse, but will also benefit those corporations that not only seek to operate in a socially responsible manner, but also to communicate their efforts to their various stakeholders. Besides its significant value for researchers and professionals, the book can also be used as a reference for undergraduate and graduate students interested in successful CSR communication.

Corporate Citizenship and New Governance

Corporate Citizenship and New Governance

Author: Ingo Pies

Publisher: Springer Science & Business Media

ISBN: 9400716613

Category: Philosophy

Page: 193

View: 655

This volume unites the perspective of business ethics with approaches from strategic management, economics, law, political science, and with philosophical reflections on the theory of Corporate Citizenship and New Governance. In view of the internationalization of the (global) economy and the free movement of capital, new instruments of political coordination are needed. These societal changes trigger the two closely intertwined challenges examined in this book. The first challenge relates to the role and the self-conceptualization of business firms as corporate citizens within society. Companies are increasingly expected to assume the social responsibility of helping to shape the rule-framework of globalization. The second challenge refers to the form of the engagement in local, national and international processes of governance. To more credibly and effectively tackle these challenges, corporate actors are ever more participating in rule-setting processes together with civil society organizations and the government.

Corporate Management, Corporate Social Responsibility and Customers: An Empirical Investigation

Corporate Management, Corporate Social Responsibility and Customers: An Empirical Investigation

Author: Heike L”ber

Publisher: Diplomica Verlag

ISBN: 9783842873810

Category: Business & Economics

Page: 164

View: 149

Corporate Social Responsibility (CSR) of corporations is a trend today. However, the more companies are practicing it, the less it becomes a unique business strategy helping to differentiate from competitors. For that reason, this study examines whether an integration of customers in all decisions and/or the carrying out of different CSR activities leads to it being a more effective marketing strategy. In the conceptual part, a definition of CSR is given: Different approaches are presented reaching from a more detailed one dealing with economic, legal, ethical and discretionary responsibilities according to the pyramid of CSR, to a less specific one, which is taken as the basis of the paper. Key characteristics of CSR as well as different motivations exemplified in the normative and the business case are described and a critical evaluation of CSR is taken into consideration by means of the shareholder view of CSR and the stakeholder theory. Moreover, CSR in Germany is compared with CSR in America in order to give a global perspective of the CSR phenomenon. Furthermore, the most common CSR activities are introduced. From those, cause-related marketing, employee volunteering, and corporate philanthropy are detailed with real company examples and respective advantages and disadvantages because those are the activities used in the study. A review of appropriate literature is given and for customer-related outcomes, social identity theory, attribution theory, and behavioral decision theory are regarded. The concept of customer integration has been adopted from the product innovation process, called open innovation, to CSR by using the means-end theory and the empowerment strategy. Taken together, the hypotheses have been development stating that customer integration leads to a more positive CSR belief, a stronger identification with the respective company as well as a more positive company evaluation and a much higher intent to buy the corporation?s product. These hypotheses have been tested in an online experiment using a fictive company and data has been evaluated via the analysis of variance. The study clarifies that customer integration is neither necessary nor does it hurt. It combines both a marketing tool and at the same time does something good. So, when taking into consideration some aspects, it is a strategy worth doing, with or without customer taking part in it.

Corporate Social Responsibility and Customer Integration -

Corporate Social Responsibility and Customer Integration -

Author: Heike Löber

Publisher: Diplomarbeiten Agentur

ISBN: 9783842822085

Category: Business & Economics

Page: 158

View: 380

Inhaltsangabe:Introduction: There is a difference between a good company and a great company. A good company offers excellent products and services. A great company also offers excellent products and services but also strives to make the world a better place . As this quote clearly demonstrates, the importance of corporate social responsibility (CSR) is on the rise. Indeed, more and more companies are engaging in CSR-related activities such as cause-related marketing (CRM), employee volunteering (EV) or corporate philanthropy (CP). According to Bhattacharya and Sen more than 80% percent of Fortune 500 companies deal with CSR issues in the United States (US). In European countries such as Germany, the numbers of companies with CSR initiatives is similarly growing. Among those firms are famous examples such as Starbucks and The Body Shop as well as the German companies BMW or SAP. There are several reasons for this trend. On the one hand, companies are increasingly put under pressure to behave socially responsible from different sides. First, consumers today are more sensitive to business practices of companies and can exert their power by means of boycotts resulting in negative economic consequences for firms. This is especially the case in times of increasing media coverage and advances in information technology where bad business practices become more easily transparent. Particularly, recent corporate scandals like those of Enron, or Shell, among others, make a contribution to consumers skepticism. Then, globalization leads to new challenges for companies because on the one hand, they are operating in countries with lower standards of living resulting in higher needs for socially responsible behavior in the respective society. On the other hand, worldwide competition is being strengthened in markets, which are characterized by low levels of product differentiation. CSR offers a source of competitive advantage because it enhances the overall reputation of the company and provides a valuable basis for differentiation. Besides that, companies are feeling pressure by a rise in public standards for social performance (e.g. the United Nations Global Compact). On the other hand, there is evidence that CSR is not only the right thing to do but it also leads to doing better because there is a positive relationship between a company s CSR activities and its stakeholders; especially consumers can be positively influenced. For one thing, market [...]

Responsible Leadership Systems

Responsible Leadership Systems

Author: Erik Gunnar Hansen

Publisher: Springer Science & Business Media

ISBN: 9783834986757

Category: Business & Economics

Page: 325

View: 335

Based on literature in corporate responsibility and formal leadership systems Erik G. Hansen develops a conceptual “Responsible Leadership Systems Framework” structuring leadership instruments and tools into seven interconnected key areas. The framework is applied in qualitative multi-case studies in seven of the largest German stock corporations.

Dictionary of Corporate Social Responsibility

Dictionary of Corporate Social Responsibility

Author: Samuel O. Idowu

Publisher: Springer

ISBN: 9783319105369

Category: Business & Economics

Page: 603

View: 781

This book is a concise and authoritative reference work and dictionary in the field of corporate social responsibility, sustainability, business ethics and corporate governance. It provides reliable definitions to more than 600 terms and concepts for researchers and professionals alike. By its definitions the dictionary helps users to understand the meanings of commonly used terms in CSR, and the roles and functions of CSR-related international organizations. Furthermore, it helps to identify keynotes on international guidelines, codes and principles relevant to CSR. The role of CSR in the business world has developed from a fig leaf marketing front into an important and indispensable aspect of corporate behavior over the past years. Sustainable strategies are valued, desired and deployed more and more by relevant players in business, politics, and societies all over the world. Both research and corporate practice therefore see CSR as a guiding principle for business success.

Social and Environmental Dimensions of Organizations and Supply Chains

Social and Environmental Dimensions of Organizations and Supply Chains

Author: Marcus Brandenburg

Publisher: Springer

ISBN: 9783319595870

Category: Business & Economics

Page: 282

View: 521

This book focuses on environmental and social factors in international supply chains and industry networks. It explores whether socially-responsible and environmentally-conscious operations are complementary or conflictive to economic targets. The book elaborates on innovative approaches to manage the economic, ecological and social performance in supply networks from different perspectives. In addition, it links sustainability to operational processes and illustrates specific application contexts. Moreover, it covers the social dimension of sustainability. The rise of sustainability in management forces enterprises to revisit the concept of profitability that drives their operations. Social standards and ecological targets represent critical factors that challenge industry networks. The interplay of these goals requires new insights from scientific research and managerial practice. New approaches and systems are needed to minimize environmental and social harms and to promote sustainability.