Search Results for: Ecrm 2017 16th European Conference On Research Methods In Business And Management

ECRM 2018 17th European Conference on Research Methods in Business and Management

ECRM 2018 17th European Conference on Research Methods in Business and Management

Author: Prof. Michela Marchiori

Publisher: Academic Conferences and publishing limited

ISBN: 9781911218937

Category:

Page:

View: 736

These proceedings represent the work of researchers participating in the 17th European Conference on Research Methodology for Business and Management Studies (ECRM) which is being hosted this year by Università Roma TRE, Rome, Italy on 12-13 July 2018.

20th European Conference on Research Methodology for Business and Management Studies

20th European Conference on Research Methodology for Business and Management Studies

Author: Dr. Manuel Au-Yong-Oliveira

Publisher: Academic Conferences and publishing limited

ISBN: 9781912764600

Category: Business & Economics

Page:

View: 581

The European Conference on Research Methodology for Business and Management Studies was established 19 years ago. This event has been held in countries across Europe, including Ireland, England, France, Malta, Portugal, Spain to mention only a few of the countries who have hosted it. The conference is generally attended by participants from more than 25 countries. The Electronic Journal of Business Research Methods (indexed by Scopus) publishes a special edition of the best papers presented at this conference. The conference once again played host to the Innovation in Teaching of Research Methodology Excellence Awards

Brand Loyalty in Bangladesh

Brand Loyalty in Bangladesh

Author: Dr. Md. Uzir Hossain Uzir

Publisher: Partridge Publishing Singapore

ISBN: 9781543764765

Category: Technology & Engineering

Page: 520

View: 934

A brand is a valuable asset, and loyalty to a particular brand is the source of revenue and profitability of the business. Brand loyalty is significant for the business growth and expansion of companies in the electronics sector. A populated country, Bangladesh has a substantial expenditure on electronic appliances, and the demand for these household items increases over the period; however, customers are not always loyal to a particular brand. Marketing literature shows that customer satisfaction and brand confidence directly affect brand loyalty, and brand trust mediates their relationship. Due to the technological advance of social media, technology has an essential role in the customer's decision to buy household appliances. The existing literature has not focused on this massive demand for electronic appliances, customer satisfaction, loyalty, trust, and social media's significant role in consumer buying behavior. The book shoed the investigation of the effect of customer satisfaction and brand trust of electronic home appliances on brand loyalty and the mediating role of brand trust in customer satisfaction and trust relationship. The study also examined the extent to which customers believe social media information influences them. The study gathered data from 523 Bangladeshi respondents from Dhaka by conducting a survey. The data were analyzed with SPSS and CB-SEM (AMOS) for the hypothesis test. The findings revealed that customer satisfaction and brand trust significantly impact brand loyalty, and social media moderates those significant relationships. The result of the study contributed to the expectancy-disconfirmation theory, trust-commitment theory, brand loyalty theory, and theory of reasoned action by presenting empirically-based insight into customer satisfaction, brand trust, and brand loyalty constructs in electronic home appliances in Bangladesh. In addition, the results provided a practical insight into marketing and brand management. They suggested the practicing managers in developing product quality with customer preference, building trust through maintaining brand image and creating awareness among the customers, and considering the significance of social media and its usage. The research used probabilistic sampling techniques, both rural and urban customers, only a single home appliance, and PLS-SEM statistical tool for analysis. Future researchers could focus and include other variables such as price or advertising; consider loyalty separately, and use both urban and rural customers to have better predictions.

Research Anthology on Doctoral Student Professional Development

Research Anthology on Doctoral Student Professional Development

Author: Management Association, Information Resources

Publisher: IGI Global

ISBN: 9781668456033

Category: Reference

Page: 542

View: 923

The path for doctoral students is laden with obstacles and challenges that can cause students to stumble if they are not prepared for what their future holds. In order to avoid the uncertainty, anxiety, and stress that can consume doctoral students, a comprehensive guide is needed that provides the best practices and strategies to support them in their professional journeys. The Research Anthology on Doctoral Student Professional Development considers the difficulties associated with being a doctoral student such as mental health issues and provides different avenues for success such as mentorship and group study. The text seeks to provide a thorough investigation into what it means to be a doctoral student in order to best prepare potential and current students for what to expect. Moreover, it discusses best practices for developing dissertations. Covering a range of topics such as anxiety, research methods, and dissertations, this major reference work is ideal for researchers, academicians, scholars, practitioners, instructors, and students.

Fostering Multiple Levels of Engagement in Higher Education Environments

Fostering Multiple Levels of Engagement in Higher Education Environments

Author: Walters, Kelley

Publisher: IGI Global

ISBN: 9781522574712

Category: Education

Page: 316

View: 371

Because of the continued growth of online instruction, there is now a need to better understand every demographic of students in higher education. Achieving successful student-faculty engagement in distance learning is a growing challenge. Fostering Multiple Levels of Engagement in Higher Education Environments is an essential reference source that serves as a guideline for institutions looking to improve current undergraduate or graduate programs and successful engagement practices with online faculty, staff, and students. Featuring research on topics such as student-faculty engagement, engaging curriculum, engaging platform, and engaging relationships, this book is ideally designed for educators, practitioners, academicians, and researchers seeking coverage on successful engagement in higher education.

Intelligent Systems and Applications

Intelligent Systems and Applications

Author: Kohei Arai

Publisher: Springer Nature

ISBN: 9783030551872

Category: Technology & Engineering

Page: 794

View: 972

The book Intelligent Systems and Applications - Proceedings of the 2020 Intelligent Systems Conference is a remarkable collection of chapters covering a wider range of topics in areas of intelligent systems and artificial intelligence and their applications to the real world. The Conference attracted a total of 545 submissions from many academic pioneering researchers, scientists, industrial engineers, students from all around the world. These submissions underwent a double-blind peer review process. Of those 545 submissions, 177 submissions have been selected to be included in these proceedings. As intelligent systems continue to replace and sometimes outperform human intelligence in decision-making processes, they have enabled a larger number of problems to be tackled more effectively.This branching out of computational intelligence in several directions and use of intelligent systems in everyday applications have created the need for such an international conference which serves as a venue to report on up-to-the-minute innovations and developments. This book collects both theory and application based chapters on all aspects of artificial intelligence, from classical to intelligent scope. We hope that readers find the volume interesting and valuable; it provides the state of the art intelligent methods and techniques for solving real world problems along with a vision of the future research.

Eurasian Business Perspectives

Eurasian Business Perspectives

Author: Mehmet Huseyin Bilgin

Publisher: Springer

ISBN: 9783030186524

Category: Psychology

Page: 181

View: 680

This volume of Eurasian Studies in Business and Economics includes selected papers from the 24th Eurasia Business and Economics Society (EBES) Conference, held in Bangkok. The theoretical and empirical papers gathered here cover diverse areas of business and management from different geographic regions; yet the main focus is on the latest findings on evolving marketing methods, analytics, communication standards, and their effects on customer value and engagement. The volume also includes related studies that analyze sustainable consumer behavior, and business strategy-related topics such as cross-border restructuring, quality management standards, and the internationalization of SMEs.

ECIE 2021 16th European Conference on Innovation and Entrepreneurship Vol 1

ECIE 2021 16th European Conference on Innovation and Entrepreneurship Vol 1

Author: Dr Florinda Matos

Publisher: Academic Conferences limited

ISBN: 9781914587108

Category: Business & Economics

Page:

View: 879

These proceedings represent the work of contributors to the 16th European Conference on Innovation and Entrepreneurship (ECIE 2021), hosted by ISCTE Business School, Instituto Universitário de Lisboa, Portugal on 16-17 September 2021. The Conference Chair is Dr. Florinda Matos and the Programme Co-Chairs are Prof Maria de Fátima Ferreiro, Prof Álvaro Rosoi and Prof Isabel Salavisa all from Instituto Universitário de Lisboa, Portugal. ECIE is a well-established event on the academic research calendar and now in its 16th year, the key aim remains the opportunity for participants to share ideas and meet the people who hold them. The conference was due to be held at Instituto Universitário de Lisboa, Portugal, but due to the global Covid-19 pandemic it was moved online to be held as a virtual event. The scope of papers will ensure an interesting two days. The subjects covered illustrate the wide range of topics that fall into this important and ever-growing area of research. The keynote presentation is given by Soumodip Sarkar, Vice-Rector, from University of Évora, Portugal on the topic of Social Intelligence. The second day of the conference will open with an address by Professor Vittorio Loreto, Sapienza University of Rome, Italy, who will talk about Exploring the adjacent possible: play, anticipation, surprise.