In this marvelously original book, three-time Pulitzer Prize finalist Leslie Savan offers fascinating insights into why we’re all talking the talk—Duh; Bring it on!; Bling; Whatever!—and what this reveals about America today. Savan traces the paths that phrases like these travel from obscure slang to pop stardom, selling everything from cars (ads for VWs, Mitsubishis, and Mercurys all pitch them as “no-brainer”s) to wars (finding WMD in Iraq was to be a “slam dunk”). Real people create these catchy phrases, but once media, politics, and businesses broadcast them, they burst out of our mouths as celebrity words, newly glamorous and powerful. Witty, fun, and full of thought-provoking stories about the origins of popular expressions, Slam Dunks and No-Brainers is for everyone who loves the mysteries of language.
A twenty-first–century sales philosophy that “gets straight to the point about what works, and what doesn’t work in today’s marketplace” (Kevin Kruse, New York Times-bestselling author of 15 SecretsSuccessful People Know About Time Management, Founder and CEO of LeadX). Being successful at sales has nothing to do with “selling.” The best salespeople are the ones who are always curious—not always closing. Succeed Without Selling contains everything a small business owner or sales professional needs to know about what it takes to be successful. From prospecting to discovery to referrals and strategic alliances, it’s all covered. There are even chapters for sales managers, direct sellers, and service providers. Succeed Without Selling also includes resources like sample scripts and proposal templates. Anyone who wants to grow their business will find actionable, easy-to-follow information to help them embrace the value of being more interested in others than in making the sale. Succeed Without Selling changes the way readers look at the sales process forever—and stops them from engaging in behaviors that just don’t work.
Some people seem to be born with a mental makeup that predestines them for success. But anyone can master their mindset. Dave Anderson shows you how. In Intentional Mindset, LearnToLead founder Dave Anderson shows you how to purposefully develop both killer instinct and mental toughness by cultivating and strengthening ten specific traits. The author of 15 books and host of the popular podcast The Game Changer Life, Dave's guidance has impacted readers and listeners in more than 145 countries. Now, he shares a unique blueprint for developing the mindset you need to succeed, presenting foundational strategies for intentionally developing and strengthening what he calls the ACCREDITED traits: attitude, competitiveness, character, rigor, effort, discipline, intelligence, tenacity, energy, and drive. Throughout the book, readers will follow the progress of three "case studies." The frustrations, progress, and victories of "Fred," "Frank," and "Frances" will replace the sterile or academic approach so common in personal development books with a more readable, personal, and actionable experience. What's more, Anderson provides an optional 70-day follow-up course to integrate the book's lessons into one's daily routine and accelerate results. All materials for this course, including a downloadable workbook and 70 supporting videos—one for each day—are provided at no cost on the LearnToLead website. Intentional Mindset is a true game changer—a book that gives you the tools to shape your future by shaping your mind.
"Roger Axtell is an internationalist Emily Post." --The New Yorker International business and leisure travel etiquette expert Roger Axtell's bestselling Do's and Taboos books have helped hundreds of thousands of business travelers and tourists avoid the missteps and misunderstandings the world traveler can encounter. In Essential Do's and Taboos, Axtell shares the wisdom he has compiled over a lifetime of international experience. Whether you need to know the best time of year to set up a business meeting in Germany or why the O.K. sign is not O.K. in Brazil, you'll find practical, fascinating, culture-savvy, up-to-date advice to help you steer clear of faux pas and face the world with confidence. Essential Do's and Taboos features: * Information on customs, protocol, etiquette, hand gestures, and body language * Fresh advice regarding Internet business and communication options * Country-specific chapters on eleven popular locations--from old favorites like England, France, Japan, and Germany to hot tourist destinations and emerging economies like India, China, Russia, and Mexico * Guidance on hosting international visitors * Important tips on using English around the world * Special do's and taboos for women traveling abroad
Skills for becoming clear communicators, confident speakers, and sharp thinkers. Designed for today’s active learners, The Communication Playbook moves students beyond the classroom by helping them develop a strong communication skillset that will benefit them throughout their lives. With a focus on effective communication skills and career success, bestselling authors Teri Kwal Gamble and Michael K. Gamble give students clear explanations of core concepts followed by practical learning activities—encouraging students to think critically about why good communication is important and how the concepts can be applied to today’s classroom, workplace, and community. Perfect for the hybrid communication course with coverage of public speaking, this concise text has been strategically separated into tabbed chapters—making it easier for readers to navigate, digest, revisit, and review the content. As good communication is the foundation of everyday life, The Communication Playbook primes students for success in both their courses and their careers.
The fourth edition of Popular Culture: Introductory Perspectives features a fully updated text with new material on celebrity in the digital age and our human desire for meaning. The most accessible text on the market, this new edition expands the illustration program and adds a suite of teaching ancillaries.
The first comprehensive encyclopedia for the growing fields of media and communication studies, the Encyclopedia of Media and Communication is an essential resource for beginners and seasoned academics alike. Contributions from over fifty experts and practitioners provide an accessible introduction to these disciplines' most important concepts, figures, and schools of thought – from Jean Baudrillard to Tim Berners Lee, and podcasting to Peircean semiotics. Detailed and up-to-date, the Encyclopedia of Media and Communication synthesizes a wide array of works and perspectives on the making of meaning. The appendix includes timelines covering the whole historical record for each medium, from either antiquity or their inception to the present day. Each entry also features a bibliography linking readers to relevant resources for further reading. The most coherent treatment yet of these fields, the Encyclopedia of Media and Communication promises to be the standard reference text for the next generation of media and communication students and scholars.
The 24 entries in this book provide extensive coverage of some of the most notable figures in African American literature, such as Alice Walker, Richard Wright, and Zora Neale Hurston. • 24 alphabetically arranged entries offer substantial yet accessible information • Entries cover authors and cultural topics • Sidebars provide snapshots of interesting and significant subject matter
Global Writing for Public Relations: Connecting in English with Stakeholders and Publics Worldwide provides multiple resources to help students and public relations practitioners learn best practices for writing in English to communicate and connect with a global marketplace. Author Arhlene Flowers has created a new approach on writing for public relations by combining intercultural communication, international public relations, and effective public relations writing techniques. Global Writing for Public Relations offers the following features: Insight into the evolution of English-language communication in business and public relations, as well as theoretical and political debates on global English and globalization; An understanding of both a global thematic and customized local approach in creating public relations campaigns and written materials; Strategic questions to help writers develop critical thinking skills and understand how to create meaningful communications materials for specific audiences; Storytelling skills that help writers craft compelling content; Real-world global examples from diverse industries that illustrate creative solutions; Step-by-step guidance on writing public relations materials with easy-to-follow templates to reach traditional and online media, consumers, and businesses; Self-evaluation and creative thinking exercises to improve cultural literacy, grammar, punctuation, and editing skills for enhanced clarity; and Supplemental online resources for educators and students. English is the go-to business language across the world, and this book combines the author’s experience training students and seasoned professionals in crafting public relations materials that resonate with global English-language audiences. It will help public relations students and practitioners become proficient and sophisticated writers with the ability to connect with diverse audiences worldwide.
The Concise Dictionary of Popular Culture covers the theories, media forms, fads, celebrities and icons, genres, and terms of popular culture. From Afropop and Anime to Oprah Winfrey and the X-Files, the book provides more than just accessible definitions. Each of the more than 800 entries is cross-referenced with other entries to highlight points of connection, a thematic index allows readers to see common elements between disparate ideas, and more than 70 black and white photos bring entries to life.
Language is the core of human culture - anthropologists have always put it at the centre of their agenda. So too have many linguists. The amalgam of the two disciplines, anthropological linguistics, aims to document and examine how language mirrors social structure and culture-specific thought patterns. Language, Society, and Culture provides a concrete method for studying the relation between language and society. Intended for use in introductory-level courses in linguistics that adopt a cultural focus, this text is also suitable for supplementary use in more theoretical linguistics courses. Written in Danesi's accessible and engaging style, highlighting the fascinating and vital work going on in anthropological linguistics, this book will also appeal to a broad audience of language students, scholars, and enthusiasts.